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Monday, June 24, 2013

HTC reportedly enlists Robert Downey Jr. in $12 million marketing deal

HTC reportedly enlists Robert Downey Jr in $12 million marketing deal

After shedding several senior execs over the last few weeks, it looks like HTC is looking to recruit, albeit for a different role. In a bid to capitalize on the positive momentum behind its excellent One smartphone, Bloomberg reports that HTC will be recruiting no less than (an actor who plays) Iron Man. Robert Downey Jr. will allegedly feature in promotional campaigns as himself (not the aforementioned Avenger or even a time-travelling Holmes) and will even claim final say over creative elements -- hopefully ensuring any appearances Downey Jr. does make aren't as awkward as some recent efforts.
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Source: Bloomberg
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