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Are you a gamer and bass-lover on a tight budget looking for a new headset? Razer's Electra headphones might just be your ticket for dubstepping through your next WoW raid . These stereo cans sport a 40mm driver in each earcup tuned to pump out lows, along with leatherette earpads to help keep 'em comfortable while aiding in passive noise isolation. To sweeten the deal, you'll also get two detachable cables, one of which has an inline mic; perfect for on-the-go phone calls while your heading to 7-11 for Slurpee-fuel, or a bit of TeamSpeaking when your Carcharias get lost. The Electras will be available come this October, but if you can't get past the green highlights we don't blame ya. Full PR past the break. Gallery: Razer Electra headphones Continue reading Razer's Electra headphones pump out bass, keep your voice 'inline' for $60 Razer's Electra headphones pump out bass, keep your voice 'inline' for $60 originally appeared on Engadget

This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. By Olivia Isaacs and Dixon Jones . Knowing what a link is… that’s SEO 101 right? Think again! It’s one of the most fundamental parts of SEO, but when we really asked ourselves the question, we found there were many different ways of counting links. We use both Open Site Explorer and Majestic SEO and decided to see if we can get a common census between the two tools. (Full disclosure: In case you didn’t know, one of the authors of this post is the Marketing director at Majestic.) Firstly, let’s get all the confusion out the way about the different terms that are used to describe this one key word. " Backlinks ", " inbound links " and " in-links " and " links " are different words but they have the same meaning. Nam

This morning at Mozcon, I announced the launch of Open Site Explorer v3 , a long-awaited upgrade to one of the most popular marketing tools on the web. I'm more than a little excited about all the progress, hard work and remarkable features that are included in this upgrade, so let's get right to them. The first thing you'll notice is the new design (of which I'm a huge fan): This continues into the top view of link data and now, social metrics. I've always wanted these to be side-by-side, and it's great to finally be able to see both at the same time. The menus of filters have improved, and there's now a new visualization to show links as groups in domains or as separate links (like the classic Yahoo! Site Explorer view). Social metrics are also included in the Top Pages reports, so you can see how the most-linked-to content has performed on the social web. This is particularly cool for popular blogs. The anchor text and linking domains tabs have a

Google spoils us when it comes to free tools to optimize our search campaigns. Over the past few years, they’ve released a ton of really useful products that allow us to mine for keywords, auto-bid our campaigns, test ad copy and more. It’s true that Google doesn’t strike gold every time it releases something new into the wild (Google Radio Ads, anyone?) but when it comes to tools for optimizing your AdWords campaigns, they normally get things pretty dead-on. Here are three of my favorite AdWords tools for retailers, along with some hints and tips on how to leverage them for your campaigns. Conversion Optimizer Paid search bid tools have been the topic of hot debate over the years. When they first started coming out, they were hailed as the savior of search marketers everywhere, promising to save hours of campaign management time and increase efficiencies many times over. Later, when Google introduced “Quality Score” into its paid search algorithm – and bidding was no lo

Starting today, you can get public transport directions for London within Google Maps. One of Europe’s largest metropolitan areas, London is a major destination for both business travelers and tourists. More than 1 billion passengers are serviced by Transport for London (TfL) every year across over 18,000 bus stops and over 250 Underground stations. Let’s say you’re at Trafalgar Square, and you want to visit Madame Tussauds. With a simple directions search, you’ll see all the possible public transport connections. In Maps , click “Get directions” in the left-hand panel, and then the train icon to see public transport directions. Enter your departure location next to A, and your destination next to B. These can be either street addresses or names of popular places, businesses or restaurants. When you’re done, click the “Get directions” button and suggestions for your trip will appear below. Public transport directions are available on both Google Maps and Google Maps for mobile , so

I've always loved the ocean—I was born in Shanghai, which means 'upon the sea.” And as a chef, I'm always drawn to food that claims a spirit of place. After moving to California, near Half Moon Bay , I began visiting the docks to buy seafood, and got to know the fishermen. Over time, it became evident to me that this part of our food supply is broken: many consumers purchase stale, unsustainably-raised fish from chain grocers. Meanwhile, fishermen often sell their diminishing catch to wholesalers at a very low profit, meaning their livelihoods are no longer sustained by their catch. There’s also the environmental factor to consider: Overfishing and illegal practices cause worldwide decline in ocean wildlife populations and wreak havoc on underwater habitats—not to mention the carbon footprint of transporting seafood far from its origin. Google’s chefs have long been committed to sourcing food for our cafes as locally, seasonally and organically as possible. And in our Mount

"With our recent Social Plugin Analytics launch you now have the ability to analyse how users engage with any social plugin such as Google’s +1 button and Twitter’s Tweet button. Now it’s time for the lowdown on how to set this feature up to work for you. If you are a developer, you should pay particularly close attention. If you’ve added +1 buttons to your site and your Analytics implementation is up to date, integration is automatic and you should already see data in your account. You can ensure the +1 integration is working by taking some simple steps. If you want to integrate with other social plugins , like Twitter, we’ve also made it really easy. The latest version of the tracking code has a new _trackSocial method to capture various aspects of a social plugin interaction. Using the async javascript snippet , the easiest way to call this method is to use: _gaq.push([‘_trackSocial’, socialNetwork, socialAction]); And if you’re using the traditional snippet you’ll need to

"Social media is a great way for marketers to spread awareness about their products, stay in touch with and interact with their loyal customers. Barbara Pezzi , Director of Web Analytics and Search Optimization, Fairmont Raffles Hotels International, is back to share with us how Fairmont measure and analyse their social media efforts with Google Analytics . By using a combination of campaign tracking parameters and advanced segments (which can be used in combinations with social plugin analytics ), Barbara is able to assess which social media campaigns work the best for generating bookings. Posted by Vinoaj Vijeyakumaar , Senior Conversion Specialist, Google Southeast Asia